04
Apr
08

IAB Ad Specs

I spent a couple of years producing banners before I’d even heard of the IAB. Who knew there was an Interactive Advertising Bureau that made up specs for online ads? It is quite helpful to get a sense of what should be industry standards. But doesn’t it always seem like every site makes up their own damn sizes, just because they can? “We need a 160×600, a 720×90 and a 319×831…12k…gif” Thanks.


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